ANIMATING ROMA CULTURE with COLOUR & Modernity
KHAMORO
Redesigning the largest festival of Romani culture
Client: SLOVO21
Agency: LYM
Digital Designer: Denis Paladin
Updating and infusing movement into the visuals with 3D forms and full colour, Khamoro’s redesign brings the festival to the modern day. By selecting a bright, non-traditional colour palette, the modern shapes and symbols catch the attention while alluding to the cultural references drawn from the Romani culture.
Combining nature, colour and movement, Khamoro’s redesign appeals to all, allowing the message of inclusion and modernity to clearly come through.
#Strategy, #Naming, #Creative Concept, #Art Direction, #Animation, #Campaign Activation
“Khamoro (Romani for "Sunshine") is the world's largest and best-known professional Romani festival, which has been organised in Prague since 1999 by Slovo 21, z.s. together with SP Saga. The festival, which regularly takes place in the last week of May, each year offers unique concerts by Roma bands from all over the world, exhibitions, film screenings, dance workshops as well as expert seminars and conferences” - Khamoro 2022
