NO WOMEN. NO SPICE.
Brand identity and narrative for African fair trade spices that challenge and transform the traditional supply chain by prioritizing equity, sustainability, and exquisite flavor.
Brand identity & Brand Narrative
The brand story of No Women. No Spice. is captured in the message "Reboot the spice route". This vision challenges and transforms the traditional spice supply chain by putting equity, sustainability, and exquisite flavor at the forefront. Recognizing that the conventional spice route often overlooks the crucial roles of women farmers and sustainable practices. We have decided to reimagine this centuries-old journey with a fresh, ethical approach. The unique mission of No Women. No Spice. is to celebrate the deep, intricate connection between the earth, the farmer, and the consumer.
The brand story of No Women. No Spice. is captured in the message “Reboot the spice route”.
This vision challenges and transforms the traditional spice supply chain by putting equity, sustainability, and exquisite flavor at the forefront. Recognizing that the conventional spice route often overlooks the crucial roles of women farmers and sustainable practices. We have decided to reimagine this centuries-old journey with a fresh, ethical approach. The unique mission of No Women. No Spice. is to celebrate the deep, intricate connection between the earth, the farmer, and the consumer.
Spices are nurtured by the tireless hands of women farmers in Zanzibar, a paradise adorned with the richness of sunlight, tropical showers, and fertile soils. Not merely sourcing spices, relationships are formed based on respect, trust, and a shared commitment to equity and sustainability. Collaboration with these farmers embodies the goal to move spice farmers toward financial independence. Every morsel of spice reflects their tenacity and spirit.
Modern designs are inspired by the authentic patterns of Zanzibar fabrics worn by local women farmers. These designs blend vibrant colors and authentic patterns with minimalist profile illustrations of African women, showcasing the rich flavors and goodness of No Women. No Spice. spices. Bold typography has been selected to reflect the strength and spirit of African women.
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