Boosting UPF-BSM past its limits


Bringing out the best in business – rebranding UPF-BSM allows its modern excellence & business expertise to shine. 

Client : University Pompeu Fabra
Art Direction : Martin Rizzo
Digital Designer : Martin Rizzo

Updating the graphics of UPF-BSM to match the creativity and quality of its graduates: UPF now embodies its actionable, internationally recognized reputation for business excellence. While working with its traditional design aspects, it was possible to shape a more modern outlook for the business minds of tomorrow, while maintaining the prestige and professionalism of the University’s legacy. 

In an evolving business landscape, outdated design leaves you behind. ‘Business’ does not need to bore. Increasing representation, highlighting modernity and clear communication are essentials for a successful evolution.

UPF-BSM – boosting the next generation of business brains.

#Strategy, #Naming, #Creative Concept, #Art Direction, #Animation, #Video Production, #Campaign Activation

“UPF-BSM is the management school of Pompeu Fabra University, a university internationally recognized for its level of excellence in teaching and research.” - BSM.UPF.edu

“We train professionals…People who seek to add value, innovate and transform society through a commitment to culture and global wellness.” - BSM.UPF.edu